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Sales and Marketing in Comedy – Merit Kahn

Merit Kahn recently joined the Gurus of Comedy podcast with host Dave Keeshan, an Irish/Australian stand-up comedian. Merit herself wrote, produced, and performed the one-woman inspirational comedy show, “Book of Merit.” She took all the painful stories of her life and re-wrote them through the lens of comedy. In addition to stand-up, Merit is the CEO of SELLect Sales Development. In this episode, she discusses the tools she has used to be successful in business and how they have contributed to her approach to stand-up.

Merit details some important techniques for getting into and staying productive in the comedy world and discusses in depth some of the topics that she covers in her one-woman show.

In my business, there are three things that you need to focus on to be successful in sales. And these things can practically be applied to anything, including my comedy life.

  1. Mindset
  2. Mechanics
  3. Motion

Mindset – “I’m funny, and I can make this happen.” These comedians will be the ones emailing every day, trying to set up shows and make connections to further their careers. Meanwhile, someone with a sabotaging mindset will hold themselves back for fear of being pushy or aggressive. How successful you will be in your career is all dependent on your mindset. You can be the funniest person in the world, but no one will hear you if you don’t do the work and put yourself out there. The same goes for sales and marketing!

Mechanics – “I’m dedicating time to growing my skills each week.” This is what you put into your craft. For comedians, this might look like writing a joke a day or editing stories down to make them tighter. It’s about what you say.

Motion – “I’ll reach out to promoters every day until I book a show.” This is about what you do. What work do you do to get stages, promote yourself, and close deals? How are you building a following? These are things you have to think about from a sales perspective.

The SELLect Sales System is intentionally designed around three principles. To learn more about what sales training services SELLect Sales Development has to offer, contact us today!

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