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7 Mistakes Every Sales Rep Makes

You might not want to repeat the past, but you can definitely learn from it. Whether you’re new to the game or have been doing a tactic or two wrong this whole time, this article will help you avoid the most common sales mistakes. 

Becoming A Sales Rep

Being a sales representative requires strong customer service and communication skills to sell a product or service. Successful sales reps must maintain in-depth knowledge of their company to highlight features and drive sales. Other valuable skills needed for this sales position include:

  • Time Management
  • Relationship Building
  • Self-Confidence
  • Negotiation Skills
  • Strategic Prospecting
  • Presentation Skills
  • Active Listening

Biggest Sales Mistakes Reps Make

Starting a new career in sales can be overwhelming. There’s increased pressure to close deals and meet goals. You need to stay on top of your game because even the smallest sales mistakes in your routine can hinder you. After all, it doesn’t take much to fumble a sale!

So, how can you prevent these pitfalls? Below we’ve listed seven common sales rep mistakes and what you can do to avoid them.

1. Not Doing Your Homework

“By failing to prepare, you are preparing to fail.” Before going into a sale, you need to find out everything you can about your prospect. They are likely researching you and your product, so why not come prepared with your own research? So, do your homework! You’d be surprised by the amount of information you can find on the internet.

Not only will doing the prep work improve your confidence, but it will also help you communicate better. Having valuable information about the customer’s professional or personal background will allow you to establish good rapport and build trust. You can even tailor your offering in advance and customize a sales pitch that will better resonate with the buyer.

2. Not Asking the Right Questions

It’s all about asking the right questions. Yes or No questions aren’t the most effective technique for making more sales. Instead, use open-ended sales questions to uncover your client’s needs. The ultimate goal of a conversation is to gain a more in-depth and insightful response from the buyer. Tops sales reps know how to ask questions to build rapport, understand the customer’s needs, and ultimately close the sale.

sales phone call mistake

3. Talking Too Much

The best sales consultants have mastered the art of active listening. This technique involves attentively listening to the buyer’s challenges or needs and offering a solution. Selling a product has more to do with listening than talking, despite popular belief.

Many missed opportunities come from pushing the sale and forgetting to listen. Avoid this by asking the prospect questions during the conversation. Talk with them, not at them. Let the customer know you hear them and are genuinely willing to help. A good tip is to paraphrase what they said and repeat it to prove you were listening.

But, whatever you do, don’t make assumptions! Nothing is a bigger turn-off than a pushy sales rep telling you what they think you need.

4. Trying To Negotiate Too Soon

Why rush the final negotiation? Many sales reps are so eager to close a deal that they negotiate terms before they’ve even secured an agreement. Unfortunately, this often results in getting a lower price than they otherwise could have obtained.

Before negotiating prices, you must create an overwhelming need for your product. Make the prospect believe that there is no other option that could satisfy their needs. When you do this, the buyer is less likely to partake in an aggressive negotiation. So, take your time and don’t negotiate too soon!

5. Forgetting To Follow-Up

One of the most common sales rep mistakes is failing to follow up on prospects. On average, only 2% of sales are made at the first point of contact with a prospective client. Simply put, if you don’t follow up, you’re potentially missing out on 98% of your sales!

You’d be surprised how many reps miss out on the post-sale follow-up. Instead, they move on to new opportunities immediately and forget about their valuable customers. This is a fast way for salespeople to ruin their reputations.

To avoid these sales mistakes, make a habit of scheduling follow-up calls and emails to check on the status of your new prospects and customers. Learn how to follow up a sales call here.

6. Not Utilizing Sales Metrics

A common mistake made by new sales reps is not thoroughly measuring sales performance metrics. However, there are numerous data points you can track to help your company meet sales goals. Measuring sales metrics like average purchasing value and sales growth is the starting point for determining your sales effectiveness!

common sales rep mistakes

7. Not Developing Your Sales Skills

The best sales professionals are always on the lookout for ways to step up their game. Growing and mastering new skills and qualities is vital to success. Plus, furthering your knowledge with sales strategy development tips will ultimately give you better results. There’s always room for improvement!

So, don’t neglect your sales education. Instead, enroll in a sales training and development course to learn new skills and even enhance your old ones!

Avoiding Mistakes with Sales Training

Avoid the top sales rep mistakes by learning from the best! Online sales training taught by experts help aspiring sales professionals and their teams achieve goals faster than ever.  

The SELLect Sales System teaches sales reps how to win more customers and close more sales. Our professional sales coaches will teach you how to:

  • Improve prospecting strategies
  • Build long-lasting client relationships
  • Gain control over your sales process
  • Confidently engage customers
  • Build and refine your selling cycle

It’s time to stop selling and get SELLected. If you are ready to grow your income and influence with the SELLect Sales System, contact us today!

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